Thinking about how I wanna help your brand growย ๐๐๐ Like and subscribe if you want to see more content like this! Can't do this without you ๐ซถ
Thinking about how I wanna help your brand growย ๐๐๐ Like and subscribe if you want to see more content like this! Can't do this without you ๐ซถ
Turns out good creative leads to really good business results, too ๐๐ป In the 5 years I've been working at Adobe, my work has directly contributed to helping scale Acrobat rapidly from 330M users to over 750M and grow the product's annual revenue from $1.7B to $7.6B. Almost 1 in 10 people on earth open Acrobat every month now, isn't that crazy?! ๐คฏ๐๐ฐ
Where my Daily Show/Patriot Act/Netflix stand up special fans at?? ๐๐ป I wrote and was the creative director on this Adobe commercial and full funnel campaign with one of my comedy heroes, @HasanMinhaj. Nobody even asked for this one โ we were just scoped to make one spot, but I had this idea and it was too good to NOT make so they found the money and we made it and put it on TV?! Isn't that wild?!?! ๐ฅ๐ฐ๐๐ค
Feeling the love from @Adweek today โ front page for the Hasan work, what an honor ๐ฅฐ
So the last ad was an ad where Hasan and his agent use the product to discuss making an ad for the product (which is an ad), but then agreed to make the ad (which was the ad) but also (wasn't the ad) and this ((is the ad)) but what even is an (((ad))) these days??? ๐คฏ This one also won a bunch of awards ๐
Had fun in Berlin collaborating with Adobe's EMEA creatives to bring this German spot to life with a real Acrobat user and make Acrobat's Got It a global campaign (finally!) ๐ฉ๐ชโค๏ธ p.s. I am now obsessed with Berlin, pls get me an EU work visa so I can move here thank you ๐๐ป
First freelance work of 2025 just dropped ๐ซถLook at all the cool things remote and on-campus students are doing at the largest university in the US! Served as creative director and copywriter on this national broadcast ad for ASU. Made strategic choices to shoot this in a raw and cinematic way to reduce the 'elitism' stigma around higher ed. Found some cool real students with real stories. Couldn't afford "Don't Sweat the Technique" so we got the second best upright bass hip hop sample. Learning is DOPE! ๐ค
It's a wrap! @AmandaClaire @KarlaBraun #production #berlin #germany ๐ฉ๐ช๐ฌโก๏ธ
Wow such an amazing endorsement from @HasanMinhaj!! ๐ฅน I totally didn't ask him to say anything like that at all, this was just 100% unprompted and it's a total coincidence that cameras and audio were speeding. #celebrity #endorsement #stockgrants #RSUs
Did you know that the @PlainWhiteTees song "Hey There Delilah" was actually originally "Hey There Brennan" and was about how good I am at advertising and being a #creativedirector and stuff??? ๐ Cuz it was. I have video proof! โก๏ธ
Photographic proof that I am #collaborative and a #teamplayer AND a great #listener! ๐ Enjoy this peek behind the scenes as we work on the new installation of the Acrobat's Got It campaign in Detroit! ๐๐ป๐ซ
I know some of my followers are gamers ๐ฎ Here's a commercial I made for Capital One to highlight their Twitch partnership and market their AI-powered assistant, Eno. I've never fought for anything in my life as much as I fought to keep the backpack imp who pops up and sings, "EEEENOOO, FROM CAPITAL ONE!" Humble brag: so far this ad's been viewed 14M+ times with 90% of viewers watching the whole thing to completion. Say whaaaat?
Want to work together? Me too!
brennan.mcnally@gmail.com
https://www.linkedin.com/in/brennanmcnally